It is interesting how we use our languages differently regarding who we are trying to influence. The other day, we had to make remarkable changes of a text on the Kentucky Fried Cruelty's web page (to read, click here) to make it suitable for the Noble Price Committee. The language on the website was cheap, tacky and very inappropriate for the formal reader.
We were divided into different groups, each had a specific audience to cover. All of our writings were different. However, they all worked. By using different styles we can all be more effective in our writing. Who do we want to influence, and how is this group of people most likely to accept our message? We need to be careful in our choice of language, if not, our message may result in having the opposite effect as we are looking for. People can easily get offended, and create a dislike towards the company behind these words.
I always try to work on enhancing my writing skills since I want to be able to reach and convince all different types of readers.
No comments:
Post a Comment