Industry Career Expo

For three days in a row, companies have been visiting Embry Riddle for recruiting students. All students have had the opportunity to show their skills and apply for an intern ship. The yearly Career Expo is not solely a chance for students to get a heads in to companies, or for companies to get the best students, it is also about developing the students skills of job searching. I have worked and improve my resume every day this last week, and my adviser has been a great support with feedback and brainstorming. Many students I know have been doing the same thing. We have now forced our selves, or the expo has, to create a resume that are not only useful for the event, but also for future references. These efforts are valuable. It is our future we are trying to make as successful as possible and our resume is our first step there.

Many companies was, however, here and we all got a chance to talk to them. What else is better than personal contacts for a job? The Expo makes it possible for us to create a network of great contacts that can be used in the future. Some companies also take their time to come in to the class rooms and talk to us; how we can become successful, what we should include in our resume, and what we should and should not say in an interwiew. I personally think these kind of events are very valuable for the schoool in general and the students in particular.

Get To Know Your Audience

It is interesting how we use our languages differently regarding who we are trying to influence. The other day, we had to make remarkable changes of a text on the Kentucky Fried Cruelty's web page (to read, click here) to make it suitable for the Noble Price Committee. The language on the website was cheap, tacky and very inappropriate for the formal reader.

We were divided into different groups, each had a specific audience to cover. All of our writings were different. However, they all worked. By using different styles we can all be more effective in our writing. Who do we want to influence, and how is this group of people most likely to accept our message? We need to be careful in our choice of language, if not, our message may result in having the opposite effect as we are looking for. People can easily get offended, and create a dislike towards the company behind these words.

I always try to work on enhancing my writing skills since I want to be able to reach and convince all different types of readers.