For three days in a row, companies have been visiting Embry Riddle for recruiting students. All students have had the opportunity to show their skills and apply for an intern ship. The yearly Career Expo is not solely a chance for students to get a heads in to companies, or for companies to get the best students, it is also about developing the students skills of job searching. I have worked and improve my resume every day this last week, and my adviser has been a great support with feedback and brainstorming. Many students I know have been doing the same thing. We have now forced our selves, or the expo has, to create a resume that are not only useful for the event, but also for future references. These efforts are valuable. It is our future we are trying to make as successful as possible and our resume is our first step there.
Many companies was, however, here and we all got a chance to talk to them. What else is better than personal contacts for a job? The Expo makes it possible for us to create a network of great contacts that can be used in the future. Some companies also take their time to come in to the class rooms and talk to us; how we can become successful, what we should include in our resume, and what we should and should not say in an interwiew. I personally think these kind of events are very valuable for the schoool in general and the students in particular.
10/21/2010
10/03/2010
Get To Know Your Audience
It is interesting how we use our languages differently regarding who we are trying to influence. The other day, we had to make remarkable changes of a text on the Kentucky Fried Cruelty's web page (to read, click here) to make it suitable for the Noble Price Committee. The language on the website was cheap, tacky and very inappropriate for the formal reader.
We were divided into different groups, each had a specific audience to cover. All of our writings were different. However, they all worked. By using different styles we can all be more effective in our writing. Who do we want to influence, and how is this group of people most likely to accept our message? We need to be careful in our choice of language, if not, our message may result in having the opposite effect as we are looking for. People can easily get offended, and create a dislike towards the company behind these words.
I always try to work on enhancing my writing skills since I want to be able to reach and convince all different types of readers.
We were divided into different groups, each had a specific audience to cover. All of our writings were different. However, they all worked. By using different styles we can all be more effective in our writing. Who do we want to influence, and how is this group of people most likely to accept our message? We need to be careful in our choice of language, if not, our message may result in having the opposite effect as we are looking for. People can easily get offended, and create a dislike towards the company behind these words.
I always try to work on enhancing my writing skills since I want to be able to reach and convince all different types of readers.
9/15/2010
Culture Differences
Individualism vs. Collectivism. US. vs. Europe. I wonder, are my opinions totally European? I am well aware of my culture being different compared to the American, but I have always liked the idea of doing business in the US. But after a discussion in class today I had a change of thought. Never would I believe our ways of thinking could differ that much. I don't want to generalize, but after being me against everyone else, me being the only European, I discovered how different we can observe our world.
No one agreed with me in today's discussion about Social Responsibility, in my marketing class. For me it is obvious, all companies should care and be responsible for their society. My professor, however, explained for us that it is all about Profit Responsibility. If the company forgets about their economy, everyone else will suffer. An example is GM. They lost track of their economy, many people became unemployed, and small retailers had to end their businesses. The society lost. I can agree this far. But who says that company can't care about their profit AND their society? Why can't companies be responsible for their production at the same as they make sure their numbers are profitable?
My professor continued: "it is up to the costumers to decide". The companies will produce after demand, and if their customers are requesting a fair and responsible production, such as sustainable, environmental etc, the businesses will follow. My question is then, what if the costumers don't ask for it, they don't know what to ask for? Who is responsible for keeping the market educated? How will we make sure there is no child labor, animal abuse, or other horrible working conditions? Who will be responsible if the businesses aren't?
Free Market was what my teacher referred to. A market where we have no specific regulations from the government, a market where demand and supply controls.
In my opinion, we can't rely on the customers. We can not trust the people in the market to be educated enough to make the right decisions to affect our suppliers to have an ethical behavior. We are all human, and act for our own best. We rather choose a cheap option if the outcome is the same. And once again, why is there always a cheap option?
No one agreed with me in today's discussion about Social Responsibility, in my marketing class. For me it is obvious, all companies should care and be responsible for their society. My professor, however, explained for us that it is all about Profit Responsibility. If the company forgets about their economy, everyone else will suffer. An example is GM. They lost track of their economy, many people became unemployed, and small retailers had to end their businesses. The society lost. I can agree this far. But who says that company can't care about their profit AND their society? Why can't companies be responsible for their production at the same as they make sure their numbers are profitable?
My professor continued: "it is up to the costumers to decide". The companies will produce after demand, and if their customers are requesting a fair and responsible production, such as sustainable, environmental etc, the businesses will follow. My question is then, what if the costumers don't ask for it, they don't know what to ask for? Who is responsible for keeping the market educated? How will we make sure there is no child labor, animal abuse, or other horrible working conditions? Who will be responsible if the businesses aren't?
Free Market was what my teacher referred to. A market where we have no specific regulations from the government, a market where demand and supply controls.
In my opinion, we can't rely on the customers. We can not trust the people in the market to be educated enough to make the right decisions to affect our suppliers to have an ethical behavior. We are all human, and act for our own best. We rather choose a cheap option if the outcome is the same. And once again, why is there always a cheap option?
9/02/2010
Welcome
It took me ten days of vacation in Daytona Beach to be convinced to enroll at Embry Riddle Aeronautical University. As a second semester sophomore, I am very pleased with my decision.
My name is Beatrice Enckell. I am majoring in Business Management with a minor in Communication at Embry Riddle Aeuronautical University. I grew up in Sweden with my parents and two siblings. At the age of 15, I got accepted to a high school focused on business and track and field. Since I always liked doing sports, but also had an interest in business, I found this as a great opportunity. Even though the decision included moving away from home I accepted the offer.
Living by myself was a great experience, and I learned quickly to better appreciate the small things. After three years in high school, graduating with top grades, I got a job offer at a bank in Sweden, Nordea. I received education in finance and the stock market, and after a couple of weeks I worked with customer service, including financial investment advice. I stayed with Nordea for one and a half years until I decided to begin my bachelor degree.
I had one specific goal with my university degree: to improve my English. The world is globalized and appropriate and professional English skills will be required from me wherever I apply for a job in the future.
I came to Daytona for vacation with my family in the spring of 2008. After a meeting with the president of Embry Riddle, and the head coach of Track and Field, I was not only convinced but also very motivated to begin at the university.
This is the first message on my weblog. When I come across something that interests or surprises me, I will post an update. Welcome to my page, I hope you will find what you are looking for. Feel free to leave comments or contact me through my email.
Best Regards
Beatrice Enckell
My name is Beatrice Enckell. I am majoring in Business Management with a minor in Communication at Embry Riddle Aeuronautical University. I grew up in Sweden with my parents and two siblings. At the age of 15, I got accepted to a high school focused on business and track and field. Since I always liked doing sports, but also had an interest in business, I found this as a great opportunity. Even though the decision included moving away from home I accepted the offer.
Living by myself was a great experience, and I learned quickly to better appreciate the small things. After three years in high school, graduating with top grades, I got a job offer at a bank in Sweden, Nordea. I received education in finance and the stock market, and after a couple of weeks I worked with customer service, including financial investment advice. I stayed with Nordea for one and a half years until I decided to begin my bachelor degree.
I had one specific goal with my university degree: to improve my English. The world is globalized and appropriate and professional English skills will be required from me wherever I apply for a job in the future.
I came to Daytona for vacation with my family in the spring of 2008. After a meeting with the president of Embry Riddle, and the head coach of Track and Field, I was not only convinced but also very motivated to begin at the university.
This is the first message on my weblog. When I come across something that interests or surprises me, I will post an update. Welcome to my page, I hope you will find what you are looking for. Feel free to leave comments or contact me through my email.
Best Regards
Beatrice Enckell
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